Today's guest in Hammers Hule you may know through the refreshing energy drink STATE. Frans Hammer has invited Jon Andersen, co-founder and CEO of State Drinks, inside the cave. Jon played a lot of football as a youngster, and at the age of 16 he went to Silkeborg Fodboldcollege. He was driven by development and performance optimisation, and this gave him a special focus on diet and nutrition. Jon began mixing his own energy drinks, which was the start of life as an entrepreneur - a long journey that started with no experience or capital, but has now come to the place where both tennis phenomenon Caroline Wozniacki and football virtuoso Christian Eriksen are co-owners. Join us inside the cave to hear how and why the success of STATE came about, and what the workload has meant. Hear how growing up in an elite sports environment has shaped Jon, and how defeat and adversity have made him stronger.